Luxury · Ongoing collaboration
Globally known luxury retailer
Management of several of the retailer's brands: perfume, cosmetics and hair care.
What I manage
- Marketing content
- Promotional campaigns
- Style guide
- Glossary
Expertise — Fashion & Cosmetics
Copy as tempting as your products.
Fashion and beauty copy lives or dies on feel. I write and adapt product descriptions, campaigns and packaging copy that read as polished and sensory in French as they do in English — never like a translation.
What I cover
What I cover
- Product & campaign copy
- Packaging & POS
- Social & influencer briefs
- Brand voice development
Hover a card — or tab to it — to see it turn, like a fabric swatch.
Client case
They trusted me
Aesthetic cosmetics · One-off project
Aesthetic cosmetics brand
Launch of a new product on the French market.
What I translated
- PowerPoint presentation introducing the product to the French market
Project management · Ongoing collaboration
Transtelling
Project management for a luxury house.
My role
- R&D lead
- Lead for AI workflow optimization and creation
Beauty copy has to sound effortless. Getting there never is.